Northern Lights Reine Lofoten, Alex Conu

As Evan Halper just wrote in Clock’s running out on climate change. California says it’s time for giant carbon vacuums (phys.org), “Solar panels, wind turbines and electric cars will go far in helping California and the Biden administration meet their aggressive climate goals — but not far enough.” Norway would agree. If we are to achieve the goals of the Paris Agreement, we need to look at carbon capture and storage (CCS) as well.

As today marks the 51st anniversary of Earth Day, I want to touch on why CCS can become one of the world’s most important industries. But…


Equinor floating offshore wind turbine in coastal setting with offshore vessel in the distance. Credit: Equinor / Øyvind Gravås

Increasing offshore wind production is imperative if the world is to achieve its climate targets. Thanks to its maritime and offshore expertise, Norway is uniquely positioned to take a sizable share of this rapidly growing market.

To reach climate neutrality, the European Commission estimates that European offshore wind must generate as much as 300 GW by 2050. Globally, the Ocean Renewable Energy Action Coalition sees 1,400 GW of offshore wind generation as a realistic target for 2050. However, in California, where there is tremendous wind resource, there is not yet a target in place.

That being said, California has ambitious…


Technology disruption has transformed industries for decades now, from travel to retail to media to even long-traditional oil and gas industry. For entrepreneurs and leaders of companies in disruptive and innovative spaces, traditional industries like oil and gas may not be top of mind. However, the opposite should be true.

To pivot from overdependence on oil and gas, the taxonomy of what is financially desirable or viable is changing to be based on environmental, social, and governance in many countries.

Norway has had one of the most prominent oil industries in the world for generations but they are one of…


Will Ferrell may be coming for Norway, but we welcome the challenge. Norway has become a “testination” — a country that creates an attractive framework for testing new technology that will address the UN Sustainability Goals. Norway has already come far in exploring sustainable solutions and we hope to scale what we’ve learned to the broader global market.

If we look at the transportation sector for example, it is in transition all across the world and transport is one of the largest sources of greenhouse gas emissions in Norway, accounting for 31% of the country’s emissions. …


This was originally contributed to Forbes.com.

Times of economic hardship force companies to think pragmatically about where they invest their capital. In the wake of the Covid-19 pandemic, large parts of the Nordic region stand out as the ideal starting point for growth outside the U.S. — and not just because of the way the region has handled the pandemic. The Nordic region offers advantages for American companies looking for growth.

Reasons To Expand To Norway Now

With more uncertainty on the horizon, many businesses have understandably shelved their expansion plans until the dust settles. Within that lull lies opportunity…


This was originally contributed to Forbes.

Growth-oriented businesses often look at markets outside their home region from the start in our global economy. The digital age has faded international borders, empowering companies to expand their footprints across the globe more easily.

Some businesses flock to the countries with the cheapest labor or the most cash to spend, but that strategy often falls apart when placed under the lens of global competition. Businesses today don’t just need workers but highly talented employees ready to develop solutions to global challenges. …

Rebecca Scheel

Director, Invest in Norway, North America at Innovation Norway

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