Expanding Operations In Europe Through Norway’s Business Landscape
This was originally contributed to Forbes.
Growth-oriented businesses often look at markets outside their home region from the start in our global economy. The digital age has faded international borders, empowering companies to expand their footprints across the globe more easily.
Some businesses flock to the countries with the cheapest labor or the most cash to spend, but that strategy often falls apart when placed under the lens of global competition. Businesses today don’t just need workers but highly talented employees ready to develop solutions to global challenges. Expansion into the wrong market can prove disastrous, while exposure to the right environment can catalyze a business into a new era of prosperity.
Where is the right market, though? Many manufacturers look to China. Other businesses depend on India and Southeast Asia for customer support. Companies want a foothold in Europe to access attractive markets. However, when considering expansion to Europe, many fear regulations and cost, and these misconceptions can dissuade even savvy businesses from exploring the riches that lie just across the Atlantic Ocean.
Ranking №1 in the FM Global Resilience Index, Norway could be a hidden gem for U.S. businesses, especially technology companies looking to operate sustainably, test new digital solutions and gain access to top talent. Let’s take a deeper look at Norway’s business landscape and what makes this region such fertile ground for foreign investments.
An Attractive Prospect For International Expansion
For businesses looking to expand operations into Europe, Norway offers a sweet spot of strategic merit and economic practicality, consistently ranking high in economics on the World Bank’s Ease of Doing Business. It’s also friendly to foreign investment, providing efficiency and transparency in the business setup processes.
While Norwegians pay higher income taxes than Americans, that money goes toward social programs like health care, which employers do not need to provide directly to employees. The corporate tax rate is 22%. Payroll taxes, meanwhile, cover employers’ national insurance contributions and can range from 0% to 14.1%. In some rural parts of Norway, businesses may not have to pay any payroll taxes.
Though not part of the EU, Norway participates in the European Economic Area, which means the nation follows and implements EU legislation such as GDPR and is part of the single market. This combination of cooperation and independence enables Norway to take part in projects such as Horizon Europe, an innovation program to attract EU funding despite not being an official member.
Norway’s size often fools outside investors into thinking Norway has only a small market to offer. However, success in Norway can provide access to European consumers who view it as a place with high standards of quality. Tech companies can test their latest works within a population full of early adopters and tech-savvy consumers. Tesla, for example, gained significant early ground in Norway. Thanks to the supportive test market, incentives and regulations, more than half of Norway’s car sales are EVs.
Norway is a global hub for several competencies, customers, researchers and investors — namely within ocean, health, sustainability and energy sectors. Businesses can look beyond U.S. borders for a chance to grow and access innovation and talent in these sectors.
Crash Course On Norwegian Expansion
While the country offers a host of advantages, that doesn’t mean expansion is easy. Though not as large as the U.S., Norway remains a geographically large country in comparison to most others in Europe, and Norwegians are generally not as mobile as U.S. workers — if they can help it. Norway may also be seen as a more introverted culture in comparison with that of the U.S., and this may take some getting used to for U.S.-based businesses.
Before you go running to find riches in Norway, keep these practical tips in mind:
• Adapt, don’t invade. Work with the existing local business culture by employing local staff to complement experienced members of the company. Your entity should feel like a natural extension of Norway’s culture and your own.
• Give employees a voice. Workers in Norway are used to being treated as respected members of their organizations. Leverage their knowledge and experience to your benefit by making it easy for employees at all levels to contribute.
• Invest in local business relationships. Every savvy business leader knows the importance of relationships. Earn the trust of workers and communities by forging partnerships with local entities. Trust can be between companies and not only individuals, so leveraging an international brand is an opportunity for companies. Collaborating and engaging in business clusters have proved very valuable for financial growth and innovation.
• Familiarize yourself with resources. Leverage support systems, such as Innovation Norway, Horizon Europe, R&D schemes and others, to discover funding for new projects and regional expansion.
• Consider running a pilot program. Norway offers advantages for new tech businesses and ventures. Whether you’re just starting out or considering a new product, take advantage of its tech-savvy population, high purchasing power and established test centers to grow your vision.
• Look to the common good. As a global leader in sustainability, resource efficiency and worker happiness, Norway provides opportunities for businesses to appeal to potential workers. Promote the country’s advantages as your own to attract the best talent.
Expanding internationally poses significant challenges to even the smartest businesses. However, when making the choice of where to go next, keep in mind that Norway could be the gem among opportunities and is up for grabs for businesses.
